Atul Singh

Atul Singh is the CEO and Co-Founder of The Shelf, a leading influencer marketing platform. He holds a PhD in Computer Science from Rice University and a B.Tech from IIT Kharagpur. Before founding The Shelf, Atul worked as a researcher at NEC Labs and Intel, specializing in distributed systems. He leverages his technical background to build data-driven marketing solutions that bring transparency and ROI to the influencer economy.

The Shelf is a full-service influencer marketing agency and platform that uses data-driven insights to create high-ROI campaigns. The company leverages proprietary algorithms to identify the most effective influencers for brands, focusing on authentic engagement and measurable results. The Shelf serves clients across various industries, including fashion, beauty, and lifestyle, helping them navigate the complex landscape of social media marketing.