Jos Vast

Jos Vast is the Co-Founder and Head of Innovation at The Health Factory. A globally renowned bakery expert and scientist from the Netherlands, he brings decades of technical expertise to the table, formulating the company's unique protein-rich and chemical-free bread recipes.

The Health Factory is a direct-to-consumer food brand revolutionizing the traditional Indian bakery market with a focus on science-backed, nutrient-dense staples. The company combines modern food technology with artisanal baking methods to produce a range of "zero maida" and protein-enriched breads that are free from harmful chemicals and preservatives, catering to the growing demand for healthier daily essentials delivered via quick commerce and retail channels.