Whatfix is a leading SaaS-based Digital Adoption Platform co-founded in 2014 by Khadim Batti (CEO) and Vara Kumar. Batti holds a Master's in IT from IIIT Bangalore and a Bachelor's in Electrical Engineering from Mumbai University. Whatfix has raised $270M across 10 rounds (5 Seed, 2 Early-Stage, 3 Late-Stage), most recently a $125M Series E (Sep 2024) led by Warburg Pincus with SoftBank Vision Fund 2, valuing the company as a near-unicorn. Other investors include Peak XV (Sequoia India), Cisco Investments, Dragoneer, and Eight Roads. The platform provides in-app guidance, interactive walkthroughs, tooltips, self-help widgets, and advanced analytics to optimize software training and accelerate technology adoption across web, desktop, mobile, ERP, CRM, and HCM systems. Whatfix serves 500+ customers including 100+ Fortune 1000 companies, leveraging AI and Gen AI for enhanced productivity.
