FieldAssist is a SaaS platform founded in 2014 by Divir Tiwari (CEO) that provides sales force automation and distribution management solutions specifically for FMCG companies. The company is backed by SIDBI (Small Industries Development Bank of India), Start-Up Chile, and angel investor Vijay Shukla. FieldAssist raised $40K from Start-Up Chile in 2014, ₹50 lakh from SIDBI in 2015, and additional debt funding in 2017. The platform helps FMCG brands optimize their distribution networks, track field sales teams, and improve retail execution. Divir, an IIT Dhanbad alumnus, built FieldAssist to address the unique challenges of FMCG distribution in emerging markets. The company is headquartered in India with operations across Asia.
