Shubham Poddar is the Founder and CEO of Amaani, and a former investor at Sequoia Capital India (now Peak XV Partners). Leveraging his experience in identifying high-growth consumer trends, he is building a house of modern Arab beauty brands, starting with AÏZA, to bring the region's heritage to a global stage.
Amaani is a new-age consumer goods company building a portfolio of global beauty and wellness brands deeply rooted in Middle Eastern heritage and culture. Its flagship brand, AÏZA, merges traditional Arabian ingredients—such as dates, saffron, and bakhoor—with modern clinical formulations to create premium skincare and haircare products that celebrate the region's identity while appealing to a global audience.
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Peak XV Partners
